HARRISON CONTRACTING CO. x ATLANTA BRAVES
Maximizing the Value of a Sports Sponsorship Opportunity
When Harrison Contracting Company became the Official Commercial Painting Contractor of the Atlanta Braves, they needed a creative partner capable of maximizing their presence across one of the most visible sports and entertainment destinations in the country.
After asking the Braves for vendor recommendations, HCC partnered with us to elevate their presence throughout Truist Park and The Battery Atlanta through strategic branding, digital advertising, and fan-facing activations that strengthened brand visibility and enhanced the overall partnership experience.
TURNING A PARTNERSHIP INTO A PRESENCE
As the Official Commercial Painting Contractor of the Atlanta Braves, Harrison Contracting Company had opportunities to connect with fans across Truist Park and The Battery Atlanta. Our role was to help maximize those opportunities through strategic creative, environmental branding, digital advertising, and fan-facing experiences that increased visibility and strengthened the partnership.
THE DIRECTION
Creative That Hit the Sweet Spot
When we developed the concept, we wanted Harrison's painter to feel larger than life, almost as if he were stepping onto the field as an Atlanta Brave. The eye black, confident pose, and bold visual treatment transformed a commercial painting contractor into a character worthy of sharing the spotlight with one of baseball's most iconic brands.
THE BATTERY ATLANTA
Creating Visibility Beyond the Ballpark
The Battery Atlanta attracts millions of visitors each year, extending the Braves experience well beyond game day. We helped Harrison Contracting Company establish a strong presence throughout the destination with environmental branding designed to increase visibility and reinforce their partnership with the Braves.
TRUIST PARK
Showing Up Where Fans Are Focused
Inside Truist Park and on TV, every impression matters. We developed creative assets for high-visibility placements throughout the stadium experience and around The Battery Atlanta, helping HCC maintain a consistent presence before, during, and after every game.
WE HELP BRANDS MAXIMIZE SPONSORSHIP INVESTMENTS
Professional sports partnerships represent significant investments for brands. Maximizing those investments requires more than sponsorship rights—it requires thoughtful activation, strategic creative, and a consistent presence wherever fans interact with the organization.
Fuel helps brands transform sponsorship opportunities into meaningful experiences through venue branding, campaign development, storytelling, experiential marketing, digital advertising, and fan engagement initiatives designed to strengthen visibility and maximize partnership value.
READY TO GET MORE FROM YOUR PARTNERSHIP?
READY TO BUILD A BRAND THAT SCALES?
Tell us what you’re building, launching, or reimagining — and how we can help bring it to life.
