We will build the foundation that makes customers FALL IN LOVE WITH YOUR BRAND.

BRANDING

From launching a new brand to rebranding, we've seen and done it all. We work closely with our clients and do the proper research to understand their target audience’s behaviors and the various personas so that we can make the right informed decisions that will resonate with them.

From the elements we create, our clients can either be self-sufficient and create their own sales tools and campaigns from the kit-of-parts that we provide, or the Fuel team utilizes those components to effectively create deliverables that help grow your business.

Our core focus areas in brand building...

1

Brand Development

2

Brand Messaging & Positioning

3

Visual Brand Identity

 
TAKE A LOOK

Here are a few visuals of foundational brand standards we've built for a variety of clients along with supporting creative campaigns. We equipped the brands to have consistency, yet flexibility to avoid getting stale. Click the left/right arrows below to see the examples...

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Fuel fully rebranded S2 Cognition, here are a few sample pages from those brand standards

HOW WE CAN HELP

We help define the visual and verbal voice of brands to become a statement-maker

BRAND DEVELOPMENT

• Brand Launch / Rebrand

• Brand Strategy

BRAND MESSAGING & POSITIONING

• Brand Position

• Brand Promise

• Brand Personality

• Brand Story

• Brand Associations

• Core Values

• Slogans & Taglines

• Hashtags

VISUAL BRAND IDENTITY

• Brand Guidelines: Logo Usage, Color Configurations, Typography

Company Logos

Event Logos

Iconography

Pattern

Illustration

Stationery System

• Campaign Style Guides

• Photography Style

CHECK OUT OUR PORTFOLIO

Get the scoop on how our work has helped drive results for our partners