DESIGNING THE RETAIL EXPERIENCE
Powerade partnered with 7-Eleven to transform Soccer Saturdays into a connected retail campaign. Fuel developed the strategic platform, creative system, and activation concepts that connected retail, rewards, and youth soccer into one cohesive customer experience.
THE CHALLENGE
Create a retail campaign that made 7-Eleven Rewards feel like part of the weekend soccer experience—not just another promotion.
BUILDING THE PLATFORM
Fuel designed the platform that unified retail, rewards, and promotional activation into a connected customer experience.
AUDIENCE STRATEGY
Defined the audiences the platform was designed to engage.
CUSTOMER JOURNEY
Connected retail, rewards, and digital engagement.
RETAIL OPPORTUNITIES
Identified where the platform could create the greatest impact.
ACTIVATION FRAMEWORK
Built a scalable system for future campaign growth.
The strategy came to life through a collection of retail concepts designed to capture shopper attention, reinforce the Soccer Saturdays campaign, and connect every purchase back to the 7-Eleven Rewards experience.
BEYOND THE CAMPAIGN
Great campaigns don't stop at launch. Fuel explored how the Soccer Saturdays platform could evolve across retail experiences, promotional moments, digital engagement, and future activations — creating a flexible creative system designed to support long-term brand growth while delivering a consistent customer experience.
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Due to the confidentiality we maintain with our clients, the strategy cannot be shared publicly. These concepts are a small glimpse into some of the broader vision developed.
Strategic Concept Exploration — As part of the platform development process, Fuel created conceptual retail and promotional executions to illustrate how the campaign could extend into future consumer experiences. These concepts were presented as creative exploration and were not produced.
WHAT WE DELIVERED
Fuel transformed a retail promotion into a scalable campaign platform designed to drive engagement, strengthen retail execution, and support long-term brand growth.
STRATEGY
Audience & Consumer Research
Market Opportunity Analysis
Campaign Positioning
Customer Journey Strategy
Retail Activation Planning
CREATIVE
Campaign Creative Direction
Retail Visual System
Digital & Mobile Concepts
Point-of-Sale Design
Promotional Creative
ACTIVATION
Experiential Concepts
Partnership Opportunities
Promotional Campaigns
Digital Engagement Ideas
OUTCOME
Built a scalable campaign platform that unified strategy, creative, and activation into one connected retail experience.
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