Brands Ignited
BUILDING A FRANCHISE FROM DAY ONE
FAN ENGAGEMENT SOCIAL MEDIA AWARD HONOREE
We partnered with the College Park Skyhawks to help launch the Atlanta Hawks’ NBA G League affiliate through strategic marketing, ticketing campaigns, fan engagement initiatives, digital experiences, and creative execution that built awareness, attendance, and momentum from day one.
INAUGURAL SEASON BRAND LAUNCH
Launching a professional sports franchise requires more than a logo and a schedule. It requires a coordinated marketing ecosystem capable of building awareness, creating fan connections, and turning curiosity into attendance. Fuel helped establish that foundation for the College Park Skyhawks, supporting the franchise’s introduction to the market through integrated campaigns, fan experiences, and community-facing initiatives.
THEME NIGHTS & FAN ENGAGEMENT
We developed the creative foundation needed to promote games, build excitement, and connect with fans through targeted campaigns across web, social, app, and in-arena experiences.
TICKETING & MEMBERSHIP CAMPAIGNS
Ticket campaigns, membership promotions, group experiences, and special offers helped turn awareness into attendance.
OUT-OF-HOME ADVERTISING
Fuel extended the launch campaign beyond the arena with high-impact outdoor placements designed to introduce the Skyhawks brand, drive awareness, and establish a presence throughout Atlanta.
DIGITAL CONTENT SYSTEM
Fuel built a scalable library of social graphics, email assets, promotional templates, matchup graphics, and campaign creative that kept the brand visible across every channel.
READY TO BUILD A BRAND THAT SCALES?
Tell us what you’re building, launching, or reimagining — and how we can help bring it to life.
