HELPING THE BRAVES CONNECT BEYOND THE GAME
Since 2018, Fuel has partnered with the Atlanta Braves across community impact, fundraising, sponsorships, fan engagement, and creative initiatives. From Foundation storytelling and revenue-generating campaigns to partnership strategy and experiential branding, our work has helped strengthen connections between the Braves, their partners, and Braves Country.
HELPING THE BRAVES TURN IMPACT INTO INFLUENCE
Community impact is one of the most powerful ways organizations strengthen relationships with donors, corporate partners, community leaders, and future supporters. The challenge isn't simply doing meaningful work—it's communicating that impact in a way that inspires others to become part of it.
COMMUNITY IMPACT REPORTS (2022-2025)
For the Atlanta Braves Foundation, Fuel BMC developed a series of annual Community Impact Reports designed to showcase the people, programs, and partnerships creating meaningful change throughout Braves Country. From storytelling strategy and editorial development to creative direction, design, production, and print execution, Fuel manages the process from concept through delivery, transforming a year's worth of initiatives into a premium storytelling experience that highlights both the emotional impact and measurable outcomes of the Foundation's work.
Distributed throughout the year to donors, corporate partners, community leaders, prospective supporters, and special guests, these reports help strengthen relationships, communicate impact, and create new opportunities for collaboration—demonstrating how purpose-driven storytelling can inspire support, deepen engagement, and amplify the work being done across an entire community.
EXPLORE THE REPORTS
50/50 RAFFLE
Fuel BMC partnered with the Atlanta Braves Foundation to grow participation in the Braves 50/50 Raffle through strategic planning, creative development, video production, advertising, social media, Shopify storefront support, and promotional activations throughout Truist Park and The Battery Atlanta. By connecting the purchase journey with compelling creative, prize-driven campaigns, sponsor integration, and high-visibility fan touchpoints, the program elevated the overall raffle experience while generating greater support for the community initiatives funded by the Foundation.
Braves 50/50 Raffle Commercial
Braves 50/50 Raffle Site Design
POSITIONING ONE OF SPORTS' MOST VALUABLE SPONSORSHIP ASSETS
JERSEY PATCH PARTNERSHIP
During the Braves' 2021 World Series Championship season, Fuel partnered with the organization to help develop the strategic narrative, presentation design, and creative storytelling behind the franchise's first jersey patch sponsorship opportunity. Designed to communicate the full value of a Braves partnership, the presentation translated audience data, media reach, fan engagement, market opportunity, and sponsorship valuation into a compelling business case for prospective partners. The effort helped position one of the most visible sponsorship assets in professional sports and supported the Braves' first jersey patch partnership with Quikrete.
EXPLORE THE DECK
(limited selection of visuals due to confidentiality)
ENVIRONMENTAL BRANDING
For the Atlanta Braves, Fuel developed environmental branding featured in the Spring Training Complex's Legend Club and the Performance Training Room at Truist Park. Inspired by the franchise's history, achievements, and deep connection to Braves Country, the installations transformed everyday spaces into immersive brand experiences that celebrate the culture of the organization both on and off the field.
IN-SEASON CREATIVE SUPPORT
Fuel partnered with the Braves' in-house creative team to provide design support across print, digital, promotional, and fan engagement initiatives—helping bring campaigns, experiences, and brand moments to life throughout the season.
READY TO BUILD A BRAND THAT SCALES?
Tell us what you’re building, launching, or reimagining — and how we can help bring it to life.
