CINCINNATI BENGALS
We were honored to help shape the strategic story, partnership vision, and future identity of Paycor Stadium through presentation design, creative direction, and immersive stadium branding concepts for the Bengals’ first-ever stadium naming rights initiative.
Working closely with Bengals leadership, we helped transform complex sponsorship strategy into a compelling visual narrative that supported partnership conversations, fan experience planning, and large-scale environmental branding exploration across one of the NFL’s most recognizable venues.
PAYCOR NAMING RIGHTS PRESENTATION
Our team helped shape the strategic narrative and visual storytelling behind the organization’s first-ever stadium naming rights initiative with Paycor.
Collaborating with Elizabeth Blackburn, Director of Strategy & Engagement, Ryan Holmes, Director of Corporate Sales, and Brian Sells, Chief Business Officer, we helped develop a presentation system designed to communicate the long-term vision, business value, fan impact, and future identity of the partnership.
Our work included strategic story development, executive presentation design, sponsorship visualization, environmental branding concepts, and creative direction for supporting video content used throughout the partnership process.
PARTNERSHIP STORYTELLING
Presented as part of the Bengals’ stadium naming rights initiative, this video helped support the overall partnership story and vision behind the Paycor presentation.
Our role focused on scriptwriting and written creative direction, including guidance around the voiceover style, tone, pacing, and visual flow used to support the presentation narrative. Fuel BMC did not produce or edit the final video.
Bengals Naming Rights Hype
CREATIVE STADIUM MOCKUPS
We created a series of large-scale stadium visualization concepts designed to explore how the Paycor and Fifth Third Bank partnerships could come to life throughout the Bengals stadium environment, while also introducing new ideas designed to elevate the fan experience.
Concepts included stadium canopy branding, Fifth Third Gate integrations, illuminated 3D logo signage, environmental graphics, LED lighting systems, and large-format branding applications designed to create a cohesive fan experience across the stadium.
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