BUILDING THE FUTURE OF HOCKEY IN ATLANTA
When the Atlanta Hockey Foundation set out to strengthen its identity and expand its impact, it needed more than a new logo. It needed a brand that could unite leagues, players, families, sponsors, and supporters under one recognizable vision. We developed a complete brand ecosystem that continues to power hockey across Atlanta—from league branding and fundraising initiatives to digital experiences, storytelling, and community engagement.
BUILDING A BRAND SYSTEM
A recognizable logo was only the beginning. We developed a complete family of brands within their identity that supported fundraising events, league initiatives, scholarships, tournaments, and the Atlanta Amateur Hockey League—creating a unified visual system that could grow alongside the organization.
CAMPAIGN CREATIVE
Once the foundation's identity was established, we extended the brand across fundraising campaigns, tournaments, digital marketing, apparel, event graphics, and community initiatives—ensuring every interaction reinforced a unified identity and strengthened awareness of the Foundation's mission.
STORYTELLING
Every organization has stories worth telling. Through cinematic video production, we helped the Atlanta Hockey Foundation celebrate its mission, honor Ian Copland's legacy, promote community events, and create emotional connections that inspired participation, raised awareness, and strengthened the hockey community.
TESTIMONIAL
"An awesome combination of creative vision and talent backed up with professionalism! Fuel helped rebuild our vision, website and image. We were able to create an online presence and drive increased revenues. There’s nothing that Fuel touches that isn’t better as a result. We appreciate Fuel’s support and our continued partnership."
— Drew Friedman, President Atlanta Hockey Foundation
READY TO BUILD A BRAND THAT SCALES?
Tell us what you’re building, launching, or reimagining — and how we can help bring it to life.
