Atlanta Hockey Foundation 

The Atlanta Hockey Foundation supports the AAHL's players in need through events, scholarship funds, financial support to cover injury or loss, and more. They also create memorable experiences for the players, both on and off the ice. We donated our time and effort to rebrand their organization, relaunch their website and equip them with creative assets and marketing strategy so they can have sustained success.


The Ian Copland Memorial Winter Classic tournament is played annually in honor of Ian who passed away on the ice during a hockey game in 2015. We helped build content to raise awareness for the tournament to drive proceeds which benefit the AHF, also supporting Ian's family. 


Here are several logos and designs for events, programs and the AAHL League that have been utilized across print, digital, and apparel

AHF_Larry Picket Memorial Student Scholarshop.png

Designed apparel and graphics utilized for digital and print


"An awesome combination of creative vision and talent backed up with professionalism! Fuel helped rebuild our vision, website and image. We were able to create an online presence and drive increased revenues. There’s nothing that Fuel touches that isn’t better as a result. We appreciate Fuel’s support and our continued partnership."

— Drew Friedman, President Atlanta Hockey Foundation