ATLANTA VIBE
AMY Award Winner for Visual Branding Identity (AMA Atlanta)
Fuel BMC partnered with the Atlanta Vibe—Atlanta’s first pro volleyball franchise—to build, launch, and sustain their brand.
From identity, uniforms, and merchandise to video production, photography, and full-scale campaign execution, we built a complete creative system across 50+ channels—digital, social, OOH, in-venue, streaming, in-arena, and broadcast—positioning the Vibe as a market-ready franchise from day one.
Atlanta Vibe Testimonial
FULL-SERVICE EXECUTION
We led end-to-end execution to launch and scale a professional sports franchise.
HIGH IMPACT HYPE VIDEOS
Built to energize the arena, elevate the brand, and drive fan engagement at scale.
2026 Vibe Hype Video
UNIFORM DESIGN
We designed sleek, cohesive, trendsetting uniforms and merch with intentional details that build the brand and capture the vibe of the city, while positioning the Vibe and their brand as Atlanta’s volleyball team.
MERCH & RETAIL
We designed sleek, cohesive, trendsetting uniforms and merch with intentional details that build the brand and capture the vibe of the city, while positioning the Vibe and their brand as Atlanta’s volleyball team.
OMNICHANNEL MARKETING DESIGN
We built a full-funnel marketing system across digital, social, web, email, OOH, in-venue, broadcast, and streaming—ensuring a consistent, high-impact brand presence at every touchpoint.
GAME-DAY FAN EXPERIENCE & DIGITAL DESIGN
We designed and delivered a complete in-arena content system—from scoreboard motion graphics to LED ribbons and stadium displays—creating a premium, high-energy fan experience throughout the season.
PROMO VIDEOS
We produced high-impact marketing video content throughout the season—designed to build awareness, drive engagement, and elevate the Vibe in a competitive sports market.
200K+ views in the first 7 days on the team launch video
National CBS Broadcast Promo
