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ATLANTA VIBE

Launching the Brand

Fuel BMC teamed up with Atlanta Vibe – Atlanta’s first pro women’s volleyball team – to produce marketing assets to Fuel their brand launch campaign, including video content and graphic design for their launch event, social media, email, website, and more.

Summary

OUR ROLE

A few weeks before their brand launch in August 2023, Atlanta Vibe reached out to Fuel BMC to ensure they had all the marketing assets they needed to generate awareness for their launch. Fuel BMC produced a hype video for their team name and logo announcement and provided graphic design for marketing assets for their brand, web design, email templates, social media assets, and more.

PROJECTS WE DELIVERED...

Below are the marketing assets and collateral we provided for the Atlanta Vibe brand launch.

Deliverables
Hype Video

VIDEO & MOTION GRAPHICS

From sourcing voiceover talent and creating brand illustrations to bringing still images to life with motion graphics, we produced video content that would help Atlanta Vibe bring the heat to Atlanta.

TEAM ANNOUNCEMENT HYPE VIDEO

We created a 60-second hype video for their team name and logo announcement resulting in  200K+ plays on their hype video in the first 7 days!

BRANDED ILLUSTRATION: BEHIND-THE-DESIGN 

Working with Robert Generette III, an uber-talented illustrator, we wanted to help Atlanta Vibe connect their team to the city they’d be calling home and personalize their brand to embody the essence of the city. 

Illustrations