S2 COGNITION
A brand evaluating athlete cognition across the NFL, MLB, NBA, MLS, NCAA, and other elite levels of sport deserved a visual identity that felt as advanced as the technology behind it. Beginning in 2019, we partnered with S2 Cognition across branding, website development, campaign strategy, event marketing, photography, video production, sales enablement tools, product storytelling, and more. As the organization expanded its reach across nine major sports, the work helped evolve how the brand showed up across every touchpoint — creating a more modern, premium, and scalable visual presence.
A GAME CHANGING PARTNERSHIP
Executive leadership shares their experience working with us over the years on marketing strategy, brand development, and content creation that helped elevate S2 Cognition from the lab environment to national platforms including ESPN, Sporting News, The Athletic, NFL Network’s Good Morning Football, The Pat McAfee Show, Sports Illustrated, and more.
PROMOTIONAL VIDEO CONTENT
From product explainers and launch campaigns to branded storytelling and event coverage, we developed video content designed to educate audiences, elevate perception, and generate excitement around the S2 platform.
PRODUCT BRANDING
Across product launches, campaigns, and internal initiatives, we developed cohesive branding systems designed to bring consistency, clarity, and sports-science energy to every touchpoint.
PRINT & DIGITAL DESIGN ASSETS
From social campaigns and event graphics to podcast branding, presentations, apparel, and promotional assets, we created design systems built to support communication, engagement, and brand consistency across digital and print platforms.
WEBSITE LAUNCH
We helped reimagine S2 Cognition’s digital presence through strategic planning, UX thinking, visual storytelling, and ongoing platform evolution designed to support growth, engagement, and lead generation.
PREMIUM PHOTOGRAPHY
From photography and retouching to CGI, compositing, and graphic integration, we developed premium campaign visuals designed to create flexible, high-impact assets across digital, social, presentation, and event environments.
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PROJECTS WE'VE DELIVERED
Below is a selection of strategic, creative, and marketing deliverables developed throughout the partnership.
BRAND DEVELOPMENT
• Brand Launch / Rebrand
• Brand Strategy
BRAND MESSAGING & POSITIONING
• Brand Position
• Brand Promise
• Brand Personality
• Brand Story
• Brand Associations
• Core Values
• Slogan & Tagline
VISUAL BRAND IDENTITY
• Brand Guidelines: Logo Usage, Color Configurations, Typography
• Company Logos
• Event Logos
• Iconography
• Pattern
• Illustration
• Stationery System
• Campaign Style Guides
• Photography Style
CONTENT
• Multi-Channel Campaigns
• Product Launches
• Event Landing pages
• Website
• Video Productions
• Social Media Graphics
• Blog graphics
• Press Releases
• UI Design
• Vehicle & Trailer Wrap
• High-Profile Presentations
TESTIMONIAL
"Everything about the crew at FUEL is top-notch and personable. Their humble confidence coupled with a genuine commitment to building a trusting, collaborative relationship makes for a rewarding partnership. Add to that a tenacious work ethic, unparalleled integrity, and timeliness of deliverables, FUEL has removed all trepidation and uncertainty about this key piece of our business. As business owners and scientists, our expectations for output and quality are very high. To be quite candid, our impression is that FUEL demands more of their efforts and quality than even we do. They consistently exceed our expectations. S2 Cognition couldn’t be more pleased and enthusiastic about our FUEL partnership. We endorse them with the utmost confidence."
— Scott Wylie, Founder And Chief Operating Officer
READY TO BUILD A BRAND THAT SCALES?
Tell us what you’re building, launching, or reimagining — and how we can help bring it to life.
