BUILDING THE BRAND BEHIND SPORTS COGNITION
S2 Cognition evaluates athlete cognition across the NFL, MLB, NBA, NHL, MLS, NCAA, and other elite levels of sport. Beginning in 2019, Fuel partnered with S2 Cognition across branding, website development, campaign strategy, event marketing, photography, video production, sales enablement, product storytelling, and more. As the organization expanded across nine major sports, we helped evolve how the brand showed up at every touchpoint—creating a modern, premium, and scalable visual presence.
A GAME-CHANGING PARTNERSHIP
Hear directly from S2 Cognition's executive leadership as they share how Fuel became a trusted creative partner—helping shape the brand, support business growth, and elevate the company across professional and collegiate sports. If you want to understand what it's like to work with Fuel, this says it better than we ever could.
PROMOTIONAL VIDEO CONTENT
From product explainers and launch campaigns to brand storytelling and event coverage, we produced video content that educated audiences, strengthened the brand, and generated excitement around S2 Cognition's brand and technology.
PRODUCT BRANDING
As S2 Cognition introduced new products, programs, and initiatives, we developed cohesive branding systems that created consistency, strengthened recognition, and unified the growing product ecosystem.
PRINT & DIGITAL DESIGN ASSETS
From social campaigns and presentations to event graphics, apparel, and promotional materials, we developed versatile design assets that maintained a consistent brand experience across digital and print.
WEBSITE LAUNCH
We helped reimagine S2 Cognition's digital presence through strategic planning, UX thinking, visual storytelling, and ongoing website evolution—creating an experience designed to educate, engage, and support continued growth.
PREMIUM PHOTOGRAPHY
From athlete portraits and studio productions to compositing, retouching, and campaign imagery, we created premium photography that elevated product launches, marketing campaigns, presentations, and digital experiences.
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PROJECTS WE'VE DELIVERED
Over the course of our partnership, Fuel supported nearly every aspect of S2 Cognition's marketing ecosystem—from strategy and branding to campaigns, content, digital experiences, and sales enablement.
BRAND DEVELOPMENT
Brand Launch / Rebrand
Brand Strategy
BRAND MESSAGING & POSITIONING
Brand Position
Brand Promise
Brand Personality
Brand Story
Brand Associations
Core Values
Slogan & Tagline
VISUAL BRAND IDENTITY
Brand Guidelines: Logo Usage, Color Configurations, and Typography
Company Logos
Event Logos
Iconography
Pattern
Illustration
Stationery System
Campaign Style Guides
Photography Style
CONTENT
Multi-Channel Campaigns
Product Launches
Event Landing pages
Website
Video Productions
Social Media Graphics
Blog graphics
Press Releases
UI / UX Design
Vehicle & Trailer Wrap
High-Profile Presentations
TESTIMONIAL
"Everything about the crew at FUEL is top-notch and personable. Their humble confidence coupled with a genuine commitment to building a trusting, collaborative relationship makes for a rewarding partnership. Add to that a tenacious work ethic, unparalleled integrity, and timeliness of deliverables, FUEL has removed all trepidation and uncertainty about this key piece of our business. As business owners and scientists, our expectations for output and quality are very high. To be quite candid, our impression is that FUEL demands more of their efforts and quality than even we do. They consistently exceed our expectations. S2 Cognition couldn’t be more pleased and enthusiastic about our FUEL partnership. We endorse them with the utmost confidence."
— Scott Wylie, Founder And Chief Operating Officer
READY TO BUILD A BRAND THAT LEADS?
Tell us what you're building, launching, or reimagining—and let's create work that helps your business stand out.
