S2 COGNITION

A brand with a product that evaluates an athlete's cognitive skills on sports biggest stages, such as the NFL, MLB, NBA, MLS, NCAA, leveraged across 9 major sports deserves to look world-class. We kicked off our partnership in 2019 with S2 Cognition by rebranding their identity, launching a new website, rethinking the strategic approach, sales and marketing campaign development, new event marketing and collateral ideas, photo & video shoots, sales toolkit, product explainer video and more. We continue to enjoy the partnership while contributing to their success as the organization has doubled their revenues and client base, and built new tools to expand their product offering. Our teamwork has resulted in significant growth at a rapid pace.

PROMOTIONAL VIDEO CONTENT

From explaining S2's products, to showing their experiences, we've had fun generating video content for their team. Click All Videos below to see some of the best of the bunch that we created

S2 Cognition Eval Mobile Lab Experience
PRODUCT BRANDING

For the various product and campaign launches, we strive to bring consistency and sports-science swagger with their identity that gets people excited to check out what S2 has to offer.

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SOCIAL CONTENT

From testimonials, events, blogs, podcast episodes, and more, we help spread the word that big things are happening at S2

S2 Cognition Social Graphics
WEBSITE LAUNCH

We have worked with S2 to strategize, relaunch, and maintain their website which has resulted in significant increases in traffic, leads, time spent on the site, and more... click the image to check it out.

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PREMIUM HERO VISUALS

From photoshoot, to digital manipulation and retouching, to design and layout, our goal is always to create useable assets for S2 across every channel. Click an image below to see it in full...

PROJECTS WE'VE DELIVERED

Below are a list of just a few items we've produced for S2

BRAND DEVELOPMENT

• Brand Launch / Rebrand

• Brand Strategy

BRAND MESSAGING & POSITIONING

• Brand Position

• Brand Promise

• Brand Personality

• Brand Story

• Brand Associations

• Core Values

• Slogan & Tagline

VISUAL BRAND IDENTITY

• Brand Guidelines: Logo Usage, Color Configurations, Typography

Company Logos

Event Logos

Iconography

Pattern

Illustration

Stationery System

• Campaign Style Guides

• Photography Style

CONTENT

• Multi-Channel Campaigns

• Product Launches

• Event Landing pages

• Website

• Video Productions

• Social Media Graphics

• Blog graphics

• Press Releases

• UI Design

• Vehicle & Trailer Wrap

• High-Profile Presentations

TESTIMONIAL

"Everything about the crew at FUEL is top-notch and personable. Their humble confidence coupled with a genuine commitment to building a trusting, collaborative relationship makes for a rewarding partnership. Add to that a tenacious work ethic, unparalleled integrity, and timeliness of deliverables, FUEL has removed all trepidation and uncertainty about this key piece of our business. As business owners and scientists, our expectations for output and quality are very high. To be quite candid, our impression is that FUEL demands more of their efforts and quality than even we do. They consistently exceed our expectations. S2 Cognition couldn’t be more pleased and enthusiastic about our FUEL partnership. We endorse them with the utmost confidence."

— Scott Wylie, Founder And Chief Operating Officer