ATLANTA VIBE
Fuel BMC teamed up with the Atlanta Vibe – Atlanta’s first pro women’s volleyball team – to provide full-service creative support and go-to-market strategy for their inaugural 2024 season. Fuel BMC executed campaigns through graphic design, photography, image retouching, video productions, web design, and more to empower the Vibe’s marketing efforts across over 50 channels, including digital ads, web, social OOH, in-match, streaming, and television.
PROJECTS WE'VE DELIVERED
Below are just a few items we’ve produced for the Atlanta Vibe.
VIDEO & MOTION GRAPHICS
From scriptwriting and sourcing voiceover talent to filming shots of the players, editing game footage, and designing brand illustrations, we produced marketing video content throughout the season that would help the Vibe compete in the hyper-competitive Atlanta sports and entertainment market.
TEAM ANNOUNCEMENT HYPE VIDEO
We created a 60-second hype video for their team name and logo announcement, resulting in 200K+ plays on their hype video in the first seven days!
BRANDED ILLUSTRATION: BEHIND-THE-DESIGN
Working with Robert Generette III, an uber-talented illustrator, we wanted to help Atlanta Vibe connect their team to the city they’d be calling home and personalize their brand to embody the essence of the city.
IN-MATCH TEAM INTRO HYPE VIDEO
In addition to designing all stadium touchpoints, we used footage we shot at media day to create this team intro video to get players and fans hyped.
UNIFORM DESIGN
We designed sleek, cohesive uniforms that included intentional details to help capture the vibe of the city, while positioning the Vibe as Atlanta’s volleyball team.
OMNICHANNEL MARKETING DESIGN
In addition to helping define the go-to-market strategy, we designed hundreds of marketing assets for the Atlanta Vibe to present a compelling value proposition across their funnel, including digital ads, social templates, billboards, OOH, stadium touchpoints, and more!
STADIUM IN-MATCH EXPERIENCE DIGITAL DESIGN
Throughout the season, we provided motion and static design for the scoreboard, stadium TVs, and LED ribbon boards at Gas South Arena to provide an interactive, premium fan experience.
