BUILDING MIZUNO'S U.S. BRAND EXPERIENCE
Mizuno is one of the world's premier performance sports brands, built on a relentless commitment to innovation, craftsmanship, and athlete performance. Our partnership began from within the organization, where we led creative direction before continuing as Mizuno's trusted creative partner. Together, we developed campaigns, retail experiences, product launches, photography, and brand assets that helped strengthen Mizuno's presence in the U.S. market during a period of remarkable growth.
RETAIL EXPERIENCE
The retail experience should feel like stepping inside the brand. We helped design the first and only Mizuno Experience flagship store at The Battery Atlanta, creating everything from environmental graphics and window displays to exclusive merchandise and retail storytelling. We also designed the limited-edition Wave 755 running shoe, created in honor of Hank Aaron's historic 755 home runs, celebrating one of baseball's greatest legends through thoughtful product design.
APPAREL & MERCHANDISE DESIGN
We extended the Mizuno brand into lifestyle apparel and limited-edition merchandise. From retail-exclusive collections to Braves-inspired graphic apparel, every piece was designed to connect fans with the brand while creating products people were proud to wear beyond the ballpark.
BRANDED EXPERIENCES & ACTIVATIONS
Great brands create experiences people remember. We developed large-scale activations that transformed Mizuno from a product on the shelf into an experience fans could interact with. From the Mizuno Glove Experience showcased during Atlanta Braves games to larger-than-life retail displays and live-painted athlete installations honoring Chipper Jones and Adam Wainwright, each activation created memorable moments while strengthening the connection between athletes, fans, and the brand, and Chipper's painting hangs in the Braves office.
PRODUCT LAUNCH CAMPAIGNS
From performance running to baseball, we helped bring Mizuno's newest products to market through cinematic launch campaigns that combined storytelling, product innovation, and athlete-focused creative. Every launch was designed to generate excitement while reinforcing Mizuno's premium position in the performance sports industry.
PHOTOGRAPHY
Every image reinforced Mizuno's commitment to performance, precision, and craftsmanship. From professional athletes and retail campaigns to product launches and lifestyle imagery, every photograph was created to strengthen the brand across advertising, catalogs, digital marketing, and social media.
MIZUNO MAJOR LEAGUE BASEBALL PLAYERS
Campaign imagery for Mizuno's Pursuit of Mastery series
MIZUNO JENNIE FINCH
Campaign imagery featuring softball legend Jennie Finch
MIZUNO RUNNING
Footwear & apparel promotional assets for Dick's Sporting Goods and all channels
MIZUNO VOLLEYBALL
Custom jersey and apparel promotional assets for Dick's Sporting Goods and all channels
MIZUNO TENNIS
Promotional campaign assets showcasing Mizuno's athletes, footwear, and brand presence during the Atlanta Open
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