NCAA Final Four March Madness
We collaborated with the NCAA to create a standardized process for the March Madness ancillary events by developing an end to end, repeatable creative process for their internal + external committee and agency partners. We also developed a pitch with several conceptual ideas and showcased how the hero tournament look and feel should synergize with the ancillary event branding.
CREATIVE CONCEPTS
Various collateral pitched for marketing the ancillary events
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