San Jose Sharks

We worked with the San Jose Sharks on an RFP and showcased an extensive campaign called “Feed The Frenzy” which was positioned to target the Bay area through a variety of channels. The creative focused on leveraging looks and sounds of shark swag, and technology, as Silicon Valley is the home of the hockey club. The overall strategy was pitched to build through business, entertainment and community. We offered ideas to empower the experience of the fans, players, and community both on and off the ice. Here's a glimpse into a few creative pieces we developed.

DIGITAL CONTENT
MERCHANDISE

Gear to bring out fun concepts that Sharks fans can own

Authentic 5" Megaladon Shark teeth on a plexiglass display stand

Thunder sticks for a "Let's Go Sharks" chant

ARENA BRANDING

Conceptual Comp: LED lights to under the steel to glow the arena in Sharks teal

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